Agenda 2030

Humanity is facing unprecedented challenges and at the same time there is a stream of innovations that will reshape life, learning and work.

Strategically, these are opportunities! - tactically and operationally, these are challenges that companies must address creatively, flexibly and decisively.

The range of competencies and markets that companies must master continues to grow. Collaborations remain the method of choice to develop core competencies more broadly and deeply into markets.

The culture, the organization, the processes and the employees must take this into account. The leadership standards are becoming higher. Speed matters. Productivity ensures competitiveness.

“The human touch” remains indispensable! - because both talent and customers prefer companies that make the world a better place.

Frame the Game!

Companies that resonate with people through their identity develop more strategic effectiveness, achieve greater competitive strength and are valued more highly.

Not every strategy is a good strategy. In many companies, the strategy falls short because important aspects are ignored, because they are aligned with the immediate competition, because they are oriented towards the logic of day-to-day business, etc.

What customer problem do you solve and what capabilities and resources do you use to enable and defend this value creation?

Good strategies rely on what will last over the long term and on capabilities and resources that continually create more added value for customers and employees as well as shareholders and stakeholders.

The success of companies is based on the people who make the company's path and strategy possible, by buying the company's products, by working for the company, by supplying the company, by speaking well about the company or by investing in the company.

Companies that generate resonance with people through their identity have an easier time because they arouse emotions, create relevance and therefore develop more strategic effectiveness, achieve more competitive strength and are rated higher.

If you keep this in mind, you will achieve remarkable results even if targets are not achieved. Because with the right capabilities and resources and an identity that generates positive feedback always opens up new opportunities that can be used in a targeted manner.

From this perspective, targets are more tactical in nature. The real drivers of strategies are the identity, which is constituted by purpose & vision, mission, culture & values, as well as the capabilities, resources and markets that companies can develop.

Our “Frame the Game” consulting approach tailors our clients’ identities to resonate with all stakeholders in order to increase the strategic effectiveness of their capabilities and resources in their relevant markets.